Search engine optimization is an important fact to rank a website high on major search engines. You can’t ignore search engine optimization process if you want to increase traffic from search engines. Search engine optimization is the one and only valid process to gain organic traffic from search engines.
Search engine optimization only gives the valuable search engine traffic, which has the highest conversion rate. If you have a product and want to increase sales, then you can depend on organic traffic. You will get lots of options to increase sales, but among them organic traffic is the best option to increase earnings.
You already know search engine optimization process has numerous power to attract lots of potential customer and readers for a website. When someone searches for a thing on search engine and search engine represent the result one by one, then there is lots of possibility for sale the product.
Search engine optimization process involves lots of factors to give rank for a website. Backlinko already talked about 200 search engine ranking factor. They all are search engine ranking factor. If you miss any of these ranking factors from this 200 ranking factors, then that will be the reason for not getting your website rank high on the search engine.
Search Engine Optimization Questions & Answers
Now come to the main point. Here I have listed some basic search engine optimization question and answer for you. These are questions that are requested to answer for many times.
#What is Search Engine Optimization?
Search engine optimization is a process to rank a page or a website. When you type a keyword in the search box and see the result based on your query, you will not get the same thing every day. These results are changing day by day.
Search engine optimization process and search engine algorithm handling this result every day. Search engine optimization process is also called SEO. SEO is not a magic. It’s a long term work. You need to put lots of hard work and dedication on it. Then you will start to see the result.
#Part of Search Engine Optimization
In my point of view, there are three parts of the search engine optimization process. If someone asks me to divide the search engine optimization process, then I will tell this three parts.
- On page optimization,
- Off page optimization
- Social media optimization (SMO).
#What is SEO Tag & Category?
The tag can be a single word or combination of 2 or 3 words. The tag is used in the Word Press article to tell search engines, how is this post about? You can also take it as an incoming search term for a post. Its index able but maximum people doesn’t index it.
You can exclude them. SEO category means a lot here. When you publish on category wise, then search engines will give more value on it. You can also index your SEO category or you can exclude them from the sitemap.
#What is search or organic traffic?
The traffic you get from search engine is called search traffic or organic traffic. Organic traffic is very important for any website. They have a high conversion rate and can bring targeted website for a website.
#What is referral traffic?
When you create a link to your website from another website, if people visit your website with that link then you can call it referral traffic. Referral traffic is direct traffic. If you send email to your reader and if they visit your website through that link, then it is also a referral or direct traffic.
#What is paid traffic?
The traffic you bought from another website or you placed a banner on another website or you started pay per click program for your product. When you get traffic from this website then it’s called paid traffic. It is also called referral traffic.
#What is On Page SEO?
On page SEO is an important factor for any website. Its combination of lots of on page metrics like title, meta tag, meta description, keyword density, keyword placement, alt tag etc. You can’t achieve your success without on page optimization. If you want to know more about on optimization, then read my epic post: 16 On Page Optimization Checklist You Should Never Ignore
#What is OFF Page SEO OR Link Building?
There is no difference between off page SEO and link building. The total combination of off page SEO is called link building. Off page SEO means, you will create and leverage your links all over the internet. Links will be relevant and niche related.
You can create links from niche directory submission sites, social bookmarking sites, blog commenting (no follow), forum posting sites, RSS submission sites etc. For more link building process you can also visit this link building category.
#How to perform social media optimization?
Social media optimization is also called (SMO). Here, you need to create and manage lots of social media profiles. You also need to maintain them on a regularly basis. When you will give time on social media, them people will give more attention to your website. You will get traffic and backlinks also. For this you need to share your content regularly.
#What is keyword research?
When you want to write an article about a topic, at first you need to research about your topic. And on your selected topic, you need to select a primary keyword for your topic. It will help search engine to identify your topic very easily.
#Tool for keyword research?
There are lots of tools available for keyword research. My favorite keyword research tool is Google AdWords, Long tail pro, Hittail-long tail keyword generator etc.
#How to choose keyword?
You need to choose low competition, high search volume keywords.
#How to rank a keyword?
At first, you need to write epic content on your targeted keyword. Then properly do on page optimization. Then create lots of relevant backlinks for your keyword. Use anchor text variation on your backlinks. Work hard until you see the result.
#How many times need to see the result?
It depends on your work. If you work hard and do the stuff accordingly that I described earlier, you know create epic content and then put lots of backlinks on it will help you to see the result within 3-6 months. In some cases, this time can be increased.
#What is page rank?
Page rank is one kind of website value measuring factor. It is served by search engine giant Google. It is used to measure the value of a website. Page rank has lots of advantages. If you have high page rank, then your post will get indexed superfast. But the sad thing is Google is not updating its page rank from a couple of years.
#What is Alexa rank?
Alexa rank is also a rank like Google page rank which serve ranks according to traffic. If you have high numbers of traffic volume, then you will get low Alexa rank. If you have low Alexa rank, then you will get lots of advertising proposal.
#How Google Know about my website? (Google Webmaster Tool)
You need to submit your website on the Google webmaster tool. When you submit your site map on this tool, then this tool will send a bot or crawler to index your website. On this way, your website can get indexed superfast. Follow my epic post to index blog post super fast.
#How I know about the visitor statistics? (Google Analytics)
You can set up a Google Analytics tool to know about your visitors. On this way, you will get to know how many visitors you have, where they are coming from, which content is getting traffic etc.
#What is email marketing?
Email marketing is one kind of marketing through the way we shoot an email to our readers to read and know about my product. I will send them an email and they will open and visit the link.
#How to increase subscribers for a website?
You can use the sidebar subscriber box, can give free things, can set box at the end of the post or can use the popup box to increase subscribers.
#How to increase traffic?
Lots of quality content with lots of quality backlinks can increase traffic. When you get higher position Google, then you have lots of possibilities to increase traffic. Follow this tip to increase traffic with Reddit.
#How many backlinks need to rank a keyword?
There is no exact number. Only few do follow, relevant backlinks can give you a high ranking. On the other hand, 100 irrelevant do follow backlinks can’t give you that position.
#How can I get a star in SERP for my post?
You can use the plugin to enable review system for your post and need to enable rich snippet to show star on search result. It will take some time to show star.
#How to get traffic from Facebook?
The formula is very simple. You need to set up a Facebook fan page and then gain lots of relevant fans for your page. Then update regularly. And then get traffic.
#What is a Sitemap?
A Site map is a file which will tell the search engine what we have and what you need to index properly.
#What is robots.txt?
Robots.txt is a file which will tell to the Google crawler what need to crawl or not to index. Only simple mistake can harm your website. So handle with care.
#What is ALT tag?
Using for optimizing an image. You know, search engine bot can’t able to read an image. So if you use the ALT tag, then can read it.
#Should I include the exact match keyword in the domain name?
No. EMD is not good for a website. These days Google is not giving any value on exact match domain names.
Here I have listed some basic SEO knowledge here. If you are a beginner or want to learn about SEO, then this post can help you a lot. If I miss something here, then you can ask me. If you found this post very useful for you, then don’t forget to share this post on various social media.